About Serge Guenette

Throughout my career, I have always considered that the key to success is turning passion into profession. This has fueled my work ethic from day one; I believe it is the reason I quickly became one of the city’s top-producing bilingual REALTORs, and I suspect it is why people tell me my positive attitude is infectious.

My job is to listen to you; to understand your needs and priorities, and to use my expertise to help you realize your real estate goals. My objective is to provide you with the best possible advice to help you make confident and informed decisions. By following this simple formula, I have helped hundreds of individuals, families and businesses find exactly what they were looking for, and have built long-term relationships with so many homeowners.

To give you your edge in the market, I believe it is important for me to invest in personal and professional training. I keep up to date with the latest trends and techniques in real estate so that your strategy is always effective, and I am a consistent and reliable source of information.

Merging my background in internet marketing with over 20 years’ experience working with multi-unit investments and condos, residential and commercial properties, I provide unique market insight (and perspective – watch this!) and an innovative property marketing approach. As a Master Certified Negotiation Expert (MCNE), you can be confident that when your property reaches ‘sold’, you will have gotten the best deal possible.

It would be my pleasure to meet with you and discuss your needs in either official language.

Recent Blog Posts

Moving can be a challenge. The upheaval of packing, preparing our old and new home, the move itself: we can feel stressed and exhausted from the entire task – and so can our pets. 

There are steps we can take before, during and after the move to make our pets feel as comfortable as possible and make the transition from old home to new one easier. Here are some tips.

1. Move your home before your pet: The best tip for moving your pets? Move your belongings and unpack before introducing them to the new home. Our pets become so familiar and comfortable with what they like and don’t like in their environment that having familiar things in the new space will help them adjust. If your new home is full of boxes, they may feel anxious and uncomfortable.

Make the space welcoming by adding some of their favourite furniture or other spots to sleep and have their familiar toys available. 

2. Place familiar objects in familiar places: Placing familiar objects like couches and coffee tables or toy bins and dog beds in similar places to the old home can help them make the connection that this new space is home. The less upheaval there is in the new home, the easier it will be for them to relax. 

3. Pet proof your home: Check the yard or balcony for anything that may harm your pets, including poisonous plants, broken fences, gaps in railings or dangerous objects, and remove them as soon as possible. 

Inside, check that there aren’t any sharp materials on the floor or spaces they may be curious to explore that can trap them or otherwise harm them.

4. Update your pet’s info: Update any tags with the municipality and contact a local veterinarian to see if they can take a new patient (if you’re moving too far away from your current vet). 

5. Patience is key: Although you may not think the move will take a toll on your pets, remember the change is just as disruptive for them as it is for you and your family. It takes our pets time to adjust to a new environment, so you may find them more anxious or clingy. Let them explore their new environment at their own pace, be encouraging and give them lots of attention to help them adjust. 


Choosing whether to rent or buy your next home is a major decision and ultimately comes down to what is right for you and your family’s lifestyle and needs, as well as your financial health. It’s not unusual to bounce back and forth between the two when making this decision because both have pros and cons worth noting. 


To help you organize those pros and cons, we’ve created a list of the advantages and disadvantages of renting and owning a home to help you understand what both have to offer.






  1. No maintenance costs: When renting your home, your landlord oversees any maintenance, repairs or issues that may arise. When there is a problem, your landlord is a call away to fix these issues, unlike a homeowner, who is fully responsible for the maintenance of their home and the associated costs.


  1. No down payment: The cost up front for renting a home is significantly less than owning, which includes things like a down payment and closing costs. Although most rental agreements ask for the first or last month’s rent as a deposit, the payout for homeowners is much higher. Renting allows for a quick and easy transition into a new home. 


  1. Easier to move: With month-to-month rental agreements, if a renter needs to move quickly due to a lifestyle or work change, they can give their notice and move out easier than a homeowner. Lifestyle preferences and whether you hope to be permanent in the location you’re in is something to consider when renting a home.




  1. Unexpected rent increases: Although you pay a set amount of rent on a home and how much your landlord can raise it during your tenancy is regulated, rents in general between tenancies can rise sharply. Being financially prepared for these increases — or even for incremental yearly increases — can be an issue for some renters, making it hard to consider renting. 


  1. Unable to build equity: One of the biggest issues that people have with renting a home is not being able to build any equity. The monthly rent payments you make are not being invested into you, they are benefiting your landlord. 


  1. Landlord is in control: Your landlord will be in complete control of the rules and regulations of the home and whether renovation changes can be made. To make changes to your home, you must consult with your landlord to see if what you hope to change is something they are willing to agree upon. This can make your home feel less personal and can make renters feel a disconnect towards their own living space.






  1. Investment: Buying a home means that you are investing in a property that, in the future, should become more valuable if you want to sell. Compared to renting and making payments to your landlord or a rental property company, you are making payments into an asset for yourself and your family.


  1. Ability to renovate: You own the right to do any renovations or maintenance to your home without needing to check in with a landlord when you purchase your property. The freedom to redecorate and renovate your home can help increase its value with each change you make, which helps with the future of your home if you wish to sell.


  1. Control of the home: With owning your home, you have full control of the property. You oversee the rules of your home, what changes can be made, and any maintenance work that needs to be completed. Being your own landlord allows for more freedom and privacy and let’s you personalize your home exactly the way you want.




  1. Longer commitment: When you rent your home, you can put in your notice and leave whenever you want. Homeowners, though, are tied to their homes and must go through the process of hiring a Realtor, putting their home on the market, and waiting until they receive and accept an offer. If you have a lifestyle or work position that involves quick moves, settling in one location may be difficult to do. 


  1. Unexpected costs: Maintenance costs, regular upkeep and repairs can pop up unexpectedly when you own your home, so being prepared for this is important. Setting aside money regularly for any emergency repairs that may arise can be difficult and is one important consideration when purchasing a home. 


  1. Regular fees: Fees such as property taxes, utility costs, homeowner’s insurance and mortgage payments are just some of the regular fees that go into homeowning. Check with your financial adviser to ensure purchasing a home is within your budget and your financial health can accommodate the expense of owning a home. 



Getting ready to sell your home is a big step. From the moment you begin thinking of selling to the sold sign appearing on your lawn, many decisions need to be made for the process to run smoothly. One step that many sellers — and Realtors — debate is whether or not to hold an open house. 

An open house is a time-honoured tradition in the real estate world, where you open up your home for a few hours so that the public can come and tour it. While the pandemic put a halt to open houses for a time, as we return to a more normal world, it’s once again an option to consider.

Technology has improved drastically, allowing your realtor to capture your home through a lens so that it can be viewed and toured online. And this has certainly become a popular way to show a home, but it’s not the same as seeing a home in person.

If you are on the fence about holding an open house, here are some pros and cons to consider:


  •  Additional exposure for your home: With more exposure to your home, you will increase the chance of selling your home faster. Promoting your open house on social media, through the use of street signs, ads and word of mouth will help bring your home to the attention of buyers.

  • Easier for new buyers: Being a first-time buyer can be a daunting process. Open houses can make new buyers feel less pressured, since these events tend to be more laid back, giving the buyer more time and a positive environment to look over your home in detail.

  • Setting the scene: You and your real estate agent can be in complete control of your home during the open house. From staging to an inviting aroma when people arrive, you can set the scene that you want your home to display before people begin to tour. A warm and cosy welcome will help ease the group into your home from the moment they enter.

  • A convenient disruption: Any time you have to leave your home for a potential buyer to come view it is inconvenient. An open house, however, is an event you can plan for and work around, setting a block of time all at once for multiple people to view your home rather than several individual appointments. And if a buyer is identified at an open house, that means fewer times that you have to get out.


  • Safety of your home: If the foot traffic is high, it can be difficult to keep track of everyone coming in and out. As a result, theft and vandalism are concerns. But being prepared by putting away any valuables or personal items can help lower this risk.

  • COVID complications: Along with keeping your home safe, another stressor is COVID-19. Despite high vaccination rates, many are still concerned about the possibility of strangers bringing the coronavirus into their home. Realtors are minimizing this possibility, including following government guidelines for gatherings in public settings, but homeowners will still need to weigh the benefits against the possible risk when deciding whether to hold and open house.

  • Attracting the wrong people: Although additional exposure can be good for selling, open houses can still attract the wrong people into viewing your home. Whether this may be neighbours who just want to see what your home looks like or other people not even interested in buying a home, this will take any potential buyer's time away from viewing your home and making a sale.